Why Broadway Might Be the Best Place in Sydney to Buy UGGs

You’ve probably seen UGGs in every shape and price tag, from high-end boutiques to those questionable market stalls. Even Sydneysiders get caught out by cheap knockoffs or overpriced imports.

The good news? You don’t need to go on some cross-city mission to find genuine UGG boots. One of the most reliable and loved local UGG spots is sitting right under your nose, inside Broadway Shopping Centre.

Original UGG Australia Classic isn’t just another store. It’s your shortcut to authentic, Aussie-made sheepskin boots that actually live up to the name. Whether you’re after classic chestnut boots, slippers for chilly mornings, or a cosy gift, this store has become a hidden gem for locals who know better.

In this guide, you’ll learn exactly why this spot is worth checking out, how to tell if your UGGs are the real deal, and why Broadway is one of the easiest places to shop smart (and warm).

What Makes It Real? How to Spot Genuine UGGs at Broadway

Not all UGGs are created equal. Just because a boot looks the part doesn’t mean it’s made from real sheepskin, or made in Australia at all. That’s why so many people end up with boots that look great for a month, then fall apart by winter’s end.

At Original UGG Australia Classic in Broadway, what you’re getting is the real deal — and here’s how you can tell.

Made in Australia, Not Just "Australian Style"

Our UGG styles don’t just borrow the name; our UGG boots are actually made here. That means higher quality control, ethical production, and proper Aussie craftsmanship. You're supporting a local business, not a mass-produced import.

Real Sheepskin — Inside and Out

The difference is in the feel. Genuine sheepskin is soft, breathable, and naturally insulating. Your feet stay warm without sweating, and the material doesn’t flatten out after a few wears like the fake stuff does.

Authenticity Matters — And This One Is Registered

You’ll spot the Original UGG Australia Classic logo stitched clearly into the heel tag. That’s your sign that these boots are made by a registered UGG Australian craftsman, not a cheap imitation.

You Can Try Before You Buy

No guesswork, no dodgy returns. You get to try them on, feel the quality, and walk out knowing exactly what you’re getting. That’s something you just can’t do with random online stores or market stalls.

Why Locals Love It

There’s a reason Sydney locals keep coming back to Original UGG Australia Classic at Broadway, and it’s not just about the boots. It’s the whole experience: convenient, straightforward, and trustworthy. In a city full of options, this store has quietly become a go-to destination for those seeking comfort without compromise.

It’s Incredibly Convenient

Located inside Broadway Shopping Centre, the store is easy to get to whether you’re running errands, grabbing lunch, or just passing through. If you live in the Inner West, study nearby, or work in the city, it’s an easy stop that doesn’t require a special trip across town.

The Staff Actually Know Their Stuff

Let’s be honest, shopping for UGGs can feel overwhelming. Between sizes, styles, and materials, it’s not always clear what’s right for you. The team at Broadway are friendly, helpful, and genuinely knows their products. They’ll help you figure out the best fit, explain the differences, and won’t push you into buying something you don’t need.

There’s Something for Everyone

Whether you’re after a UGG classic short boot, a pair of comfy slippers, or a winter gift, the range at Broadway covers all bases. They stock UGGs for men, UGGs for women, and kids’ UGG styles, featuring seasonal colours, neutral tones, and more traditional looks. You’re not stuck with just one or two options.

It’s a Local Secret — But It Shouldn’t Be

Many people walk past this store without realising the value inside. But once they discover it, it becomes their winter essential stop. It’s that sweet spot between quality, authenticity, and local convenience, and word of mouth keeps spreading.

The Student Advantage

If you’re a uni student in Sydney, chances are you’ve walked through Broadway Shopping Centre more times than you can count. But what many students don’t realise is that tucked among the food courts and fashion chains is one of the best places to buy real, affordable UGGs, and it’s right on your doorstep.

Perfect for Uni Life

Between long walks across campus, freezing lecture halls, and early morning commutes, uni life is rough on your feet. A solid pair of sheepskin boots or slippers can make all the difference, and they’re built to last more than one winter.

Original UGG Australia Classic offers comfort with no-nonsense quality.

Student-Friendly Shopping

The Broadway store is all about convenience. You can try on different sizes, compare styles in person, and walk away with your pair the same day, perfect if you’ve got a tight schedule or just want to tick it off your list between classes.

Plus, with a wide range of price points and frequent seasonal sales, you can usually find something that fits your budget without compromising on quality.

A Go-To for Gifts

Need a last-minute gift for a family member before heading home for the holidays? Or something thoughtful for a friend? These UGGs aren’t just practical, they’re genuinely nice gifts. It’s an easy way to give something that feels premium, without the premium stress.

How to Find the Store

You don’t have to wander around Broadway Shopping Centre to find Original UGG Australia Classic, but if you didn’t know it was there, you could easily walk right past it.

Here’s how to find it without the hassle.

Location Inside Broadway Shopping Centre

The store is located on Level 1 of Broadway Shopping Centre, near Cotton On and The Reject Shop. If you’re entering from Bay Street or Francis Street, just head up the escalator to Level 1 and walk toward the centre of the level — you’ll spot it quickly.

Address

Original UGG Australia Classic – Broadway

Level 1, Broadway Shopping Centre

1 Bay Street

Glebe, NSW 2037

Getting There

• By public transport: It’s a short walk from Central Station and Redfern Station, with plenty of buses stopping right outside the centre.

• By foot: The store is an easy 5–10 minute walk from both UTS and the University of Sydney.

• By car: Broadway Shopping Centre has on-site parking, including free and paid options, ideal if you're popping in to grab a pair of UGGs on the go.

What You’ll Find In Store: More Than Just UGG Boots

If you thought this place was all about classic boots, you’re in for a surprise. Original UGG Australia Classic at Broadway is packed with more than just your go-to winter footwear, it’s got all the cosy extras you didn’t know you needed (and probably won’t want to live without once you try them).

And the best part? Many items are on sale for 60–80% off, so you can stock up without blowing your budget.

UGG Boots 

From the timeless short and tall boots to sleeker, modern designs, the store has a full range of genuine sheepskin UGG boots for men, women, and kids. Whether you’re after a neutral tone or something more seasonal, there’s a style to match your wardrobe — and most of them are heavily discounted right now.

UGG Slippers

You haven’t known comfort until you’ve slid your feet into a pair of UGG slippers. Perfect for home, travel, or even a quick trip to the café, these are soft, warm, and built to last. If you’re working from home or just want something to fight off that morning chill, this is your winter essential.

UGG Platforms 

Yes, UGGs platforms exist, and they’re surprisingly wearable. If you’re after something a little more fashion-forward but still want the warmth and comfort of sheepskin, this is the sweet spot. Style meets snug in the best possible way.

Accessories – UGG Bags, Hats, and Knitwear

This store goes beyond footwear. You’ll also find UGG-branded accessories like:

• Sheepskin bags – stylish, functional, and ultra-soft

• UGG hats and beanies – perfect for those brisk morning walks

• Knitwear – think chunky, warm, and effortlessly wearable

These are ideal as gifts or just as a treat for yourself, and with discounts of up to 80%, it’s easy to justify picking up a few extras.

Your Cosy Winter Starts Here

If you’ve been putting off getting a proper pair of UGGs because it felt too hard, too expensive, or too confusing — this is your sign.

Original UGG Australia Classic at Broadway Shopping Centre isn’t just convenient — it’s the go-to spot for locals who want real quality, real comfort, and real value. You’ll find everything from iconic boots to slippers, platforms, accessories and more, all made from genuine Aussie sheepskin, and many with up to 80% off.

Whether you’re a student racing between lectures, a local shopper passing through, or just someone tired of cold toes and fake UGGs, this store’s got you sorted.

Pop into Level 1 at Broadway Shopping Centre to try them on in person, or if you’d rather shop from home, you can browse the full range of UGGs online at UGG Australia Classic. Make sure to visit our 20+ UGG stores across Australia to find genuine, Aussie-made comfort wherever you are.