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Luxury knitwear should be soft, stylish, and long-lasting—and Merino wool delivers on all fronts. Unlike traditional wool, Merino is ultra-soft, breathable, and naturally insulating, making it perfect for year-round wear. It outperforms cashmere in durability, resists pilling, and is 100% natural and sustainable. Whether you're looking for a timeless Merino sweater, a breathable scarf, or durable socks, investing in Merino means choosing comfort, elegance, and quality that lasts.